The Balancing Play Campaign

We are delighted to announce that we will be partnering with Fundamentally Children on their Balancing Play Campaign. 

The campaign raises awareness of the Play Pyramid. Just as good nutrition means balancing the different food groups, the Play Pyramid encourages parents to give their children access to a healthy balance of play activities. 

Active free play and imaginative play, like the type of play our Giggle Doctors provide, is at the top of the pyramid. It is the ‘fruit and veg’ of the pyramid as it helps children develop important skills such as problem solving, creativity and making friends.

Anna Taylor, researcher at Fundamentally Children, said of the campaign:

“We‘re thrilled to be partnering with Theodora Children’s Charity again this year for our Balancing the Play Diet campaign. Their Giggle Doctors make a huge difference to children’s lives every day and this is real proof of the power of play. We hope that as well as promoting the importance of getting a good mix of activities during play time, our campaign will raise awareness of this special charity and the wonderful work they do.”

We are so pleased to be partnering with Fundamentally Children for this campaign. Our Giggle Doctors visit sick and disabled children and use music, magic and storytelling as part of free and imaginative play to improve their experience of hospital. Our Giggle Doctors visits contribute to the different types of play available to children in hospital and we want to ensure that play is accessible to all children regardless of how unwell they are.