Award-winning children’s clothing brand, Rachel Riley, pledges to raise funds toward our Giggle Doctor visits through their Autumn/Winter collection
We’re really excited to announce that British award-winning children’s clothing brand, Rachel Riley, will join forces with us for a fantastic charity partnership for the next three months!
Rachel Riley will be donating £1 from the sale of all heart-themed garments from the Autumn / Winter 2019 season, purchased either online or in-store, to Theodora and will invite customers to match the donation.
Rachel Riley’s support will go towards funding our Giggle Doctor visits improving children’s experience of hospital, reducing stress and anxiety and increasing opportunities for play.
Rachel Riley quote:
“I am delighted to be supporting a wonderful charity like Theodora and I hope that by working with them we can help raise awareness of the amazing work they do,” comments Rachel. “Our philosophy at Rachel Riley is about bringing joy to children which is why we feel so aligned with Theodora. Having been in hospital when I was a child I have strong memories of that time, and I know I would have loved a visit from a Giggle Doctor. I am pleased that we are able to support this worthwhile cause and shine a light on the work they do for children in hospital.”
As part of our partnership, we’re also planning instore activity with our Giggle Doctors and Rachel Riley customers will also be able to make donations towards our work online and at the till.
"We are delighted to be partnering with Rachel Riley and her team on this initiative. Our Giggle Doctor’s hospital visits bring moments of play, joy and happiness to children and their families at a time when it is needed most, which felt like a lovely fit with the joyful ethos behind Rachel Riley clothes. It’s our first cause related marketing partnership and we’re so excited to have this opportunity to raise funds and awareness of our work amongst the Rachel Riley customer base.”